Brand sheet.

One reference for the Hollis identity — colors, type, voice, logo. Phase 2 builds against this without inventing on the fly.

Name & positioning

Name

Hollis

One-liner

Your person who handles it.

Who it's for

Busy people and families with more life-admin than time — dual-income couples, parents, frequent travelers.

Four pillars

Dedicated, not anonymous · A team behind them for speed · Unlimited, honestly · Intentionally small.

Color

--forestanchor

#1F3D2E

Primary brand color, dark sections, headers

--clayaction

#C4622D

Buttons, CTAs, key accents

--brasshighlight

#B8924A

Fine lines, secondary accents, dividers

--creamground

#F5F1E9

Page background, light sections

--inktext

#23231F

Body text

--mutemuted

#6E6A5F

Secondary text, captions

Type

Display · Fraunces

Your person

Warm old-style serif. Headlines, wordmark, italic for accents.

Body · Hanken Grotesk

Tell us what's on your plate. We'll take it from here.

Clean, friendly, highly legible. Never Inter/Arial/system default.

Voice & tone

Warm, competent, calm. Someone capable who has it handled — never bubbly, never corporate, never servile. Plain language. Short sentences. Confidence without hype. Gender-neutral throughout.

"Tell us what's on your plate."

"We'll take it from here."

"One person who knows you, a team who's got you."

"Consider it noted."

Logo

Hollis·

Wordmark in Fraunces. Optional mark: a single brass dot or sprig — minimal, grown-up.

Definition of done

This page is the one-page brand reference for Phase 2. CSS tokens are live in tailwind.config.ts and app/globals.css. Fonts load via next/font. Voice examples and the wordmark are above. No new design decisions required to build the marketing site.